St. Laurence High School had recently commissioned a new identity from designer Aaron DeYoe and needed several new items that promoted the new program. First among those was their admissions brochure. One of my favorite methods for creating a grid design is to choose something unique and somewhat difficult, so to promote the new elements of the St. Laurence brand, I made the chevron the primary basis to unite the spreads. It creates a bold and surprising layout that reinforces the new identity and gives new avenues for its expression.
