The horticulture industry is known for its ground-breaking work in the greenhouse. Not in creative branding. When Plug Connection, one of the country’s largest plant producers, approached BatesMeron Sweet Design for a new creative message, we delivered playful and edgy messaging to stand out in a sea of conservative collateral. The concept of [plug + play] pushed the boundaries by being a surreal tangent to the core difference Plug Connection brings to the market. The massive campaign (intended to last 3 years) was used on a diverse array of collateral including catalogs, flyers, signage, brochures and more. We hybridized horticulture and communication to generate unprecedented buzz in the industry.