This total redesign of the Hot Coffee Coaching brand identity emphasizes the intimacy created by a meeting at a café.
A fine line had to be walked between representing coffee and no longer appearing to be a coffee shop (as with the previous logo). This new brand better represents the personal nature of the business coaching sessions, typically delivered by the owner, Julie Colbrese.
A sense of light created by shadows—along with a choice of orange and brown primary colors—and an offset angle give a sense of warmth and idiosyncrasy found in a modern coffee shop experience.
Unselected concept, created using Sketchbook Pro on an iPad.