A new type of career and life coaching required a site with a little extra panache and a look as unique as their voice. Using their central metaphor of the paper airplane—sketched as if on a napkin over a dinner meeting—myself and the programmers of Gameflow Interactive worked to craft a compelling web experience.
The central feature is the logo brought to life to tell the story of how the founders came together and their approach to a happy work/life balance.
The homepage features three primary portals for the distinctive areas of the site. Each features a custom illustration based on the logo [ logo by Melissa Leonard]
One of the most complex pieces is an animated airplane that flies between page sections in a whimsical illustration of the logo's metaphor: https://happyspectacular.com/our-story/
I created custom icons for various areas to continue the theme of "meeting doodles" throughout the site.