The client, formerly NickXD, wanted a logo inspired by Escher and the tone of the game Monument Valley.
This mind-bender evolved from a series of so-called 'Escher knots'. Because of the word 'flow,' it seemed only natural that this knot should include water, and because of that, inspiration also came from the concept of the Roman aqueducts. Hence the symbol's informal name: the 'Escherduct'
Some initial concepts toyed with the idea of making the logo itself a game made of the letters. The lower concept includes a custom font created from the shapes of the logo.